In any co-marketing relationship, you want to make sure that collaboration is beneficial for both parties. Look here for tips to see if a partner is a good fit. Both Parties agree to refrain, for the duration of this Agreement, from concluding similar joint marketing agreements with undertakings in direct competition with either Party. The co-marketing agreement should indicate the resources that each company will devote to cooperation, including tools, materials and training. Many companies enter into these types of agreements to create enthusiasm for their products and services, while minimizing advertising costs. A co-marketing agreement is sometimes referred to as a cooperative marketing agreement or a joint marketing agreement. Co-marketing agreements can range from simple to complex, depending on the nature of the project and what it needs to address. It contributes to increasing the partners` target group base and introducing new types of products. With a co-marketing agreement, companies commit to attracting new customers for both companies through collaborative advertising, promotions, events, content and other methods. Promoting your content on social media is a great way to raise awareness of their co-marketing campaign and attract visitors to your website and content.